I’ve been in the event management business for nearly 20 years, bringing more than 500 experiences to life—from high-end celebrity events to intimate employee functions—all around the world. After years working on both the brand and agency sides of the business, I was ready to strike out on my own. In the years that followed, I grew my team, my business, and my family while always staying focused on the biggest key to success: relationships.

Whether it’s with clients, partners, or the amazing women who make up our team, understanding people’s wants, needs, and motivations has helped Ladidadi turn countless fleeting moments into lasting memories. So, no matter where this adventure takes me next, anyone who’s along for the ride can count on experiences that start and end with the amazing people we’re lucky enough to meet along the way.